Taco Cabana

Concept & Pitch

When Taco Cabana was looking to revamp their brand away from commercial corner-cutting and toward authenticity, we had the perfect vehicle: Original Taco Cabana, #OGTC

We are authentically TC. In fact, you could say we’re the OGTC: Original & Genuine Taco Cabana, creating great-tasting Mexican dishes that passed the locals taste test year after year and earned them major street cred. Now, more than 160 locations later, we’d like to reclaim that title. A return to heritage. A return to fun. A happy place to gather and savor the flavors of Mexico and the way things were done. Original. Genuine. Taco Cabana.

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Role: Art Director + Designer

App

Print

Radio

Packaging

Out of Home

Social

TV

POP

+1 913 488 9043

ross@rossdesign.co

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