Concept & Pitch
When Taco Cabana was looking to revamp their brand away from commercial corner-cutting and toward authenticity, we had the perfect vehicle: Original Taco Cabana, #OGTC
We are authentically TC. In fact, you could say we’re the OGTC: Original & Genuine Taco Cabana, creating great-tasting Mexican dishes that passed the locals taste test year after year and earned them major street cred. Now, more than 160 locations later, we’d like to reclaim that title. A return to heritage. A return to fun. A happy place to gather and savor the flavors of Mexico and the way things were done. Original. Genuine. Taco Cabana.
Role: Art Director + Designer
Out of Home