Boy Scouts of America
Sam Houston Area Council
BOY SCOUTS HISPANIC RECRUITMENT CAMPAIGN
When the Scouts saw a large segment of the population was being underserved, we saw an opportunity. The initiative is built on an internal messaging strategy of “bien educado” — that is, to be well educated, well mannered, well-socialized, and more.
The feel-good print pieces were designed to reinforce a sense of organization, team, community & happiness.