Boy Scouts of America

Sam Houston Area Council

BOY SCOUTS HISPANIC RECRUITMENT CAMPAIGN


When the Scouts saw a large segment of the population was being underserved, we saw an opportunity. The initiative is built on an internal messaging strategy of “bien educado” — that is, to be well educated, well mannered, well-socialized, and more.

 

The feel-good print pieces were designed to reinforce a sense of organization, team, community & happiness.

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Role: Designer

Print Collateral

Website